About Our Gym


Culture & Environment

“Help the person next to you improve and you will find improvement in yourself.” You’ll never workout alone at 104010 Fitness. We believe that group exercise naturally motivates us more, provides accountability, provides faster results, and without question, builds unbreakable bonds!

When you walk through our doors, we know your name. We celebrate victories together and support each other through life’s inevitable challenges. From our monthly events (fitness related or not) to our genuine passion to see one another succeed, community is at the heart of what we do.


Battle Bars

Battle Bars created a product that caters to those who accept nothing less than victory, whether it be on the battlefield, in the gym, or in their daily lives. Hand-crafted ingredients with an incredible taste, texture, and never any artificial sweeteners. Battle Bars will help you build muscle and maintain energy, keeping you at optimal performance during even the biggest challenges. Snack American. Snack on Battle Bars.


Train American means fueling your body with real food, real ingredients. Trifecta provides vacuum sealed, organic, balanced meals catered to your liking and delivered directly to your doorstep. Trifecta helps you save time, money, and keeps you consistent. We can’t stress this enough: if you combine clean eating with 104010 training, we can guarantee the achievement of your fitness goals.

Group Conditioning

10: Mind and Muscle Activation

10 minutes to warm the muscles you’ll be training and mentally prepare for one hell of a workout.

40: Hard Work

40 minutes of functional strength and stamina. You will be pushed to your limits.

10: Mind and Muscle Decompression

10 minutes to cool down, stretch the muscles you’ve trained, and decompress by way of breathing.


Our intelligent training is safe no matter what your level of fitness is. No 2 workouts are ever the same. Our training methodology is inclusive of ALL exercise avenues with an emphasis on training safe and smart. When asked what kind of fitness we do, “We are not anything, but we are everything.”

Not only will you be inspired and humbled, but you will realize that at 104010 Fitness is so much more than “just a workout”.

Fitness Meets Science


Optimize your performance and recovery with the only 24/7 wearable technology that measures the everyday stressors inside and outside of work and training. Using daily analytics from sleep, workouts, and everyday habits to help you better physical and mental fortitude.

Our goal is to have every member of our community own a WHOOP so we can thoroughly analyze progression and put you in the best position to Train American.

InBody Scan

Scales only list your weight while missing important factors. The machine arms us with the data we need to reach our ideal fitness goals. We invested in this to make you the ultimate American and scanning regularly will help you become a smarter athlete!


Become a 10.40.10 Coach

We are always on the lookout for the right people to join our team!

Our coaches are extremely passionate about creating a consistently positive experience for others that seek self-improvement through fitness. They love to motivate, support, encourage, and energize those around them!

Do you have what it takes? View our GPP Requirements and fill out the form below to get the ball rolling…

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